About the Founder

Plutometry Corporation is led by Sam Barton, who synthesizes a wealth of experience as a leading practitioner and entrepreneur in the fields of wealth metrics, market segmentation, database marketing, geodemographic targeting, and syndicated survey research.

In the 1980s, Mr. Barton served as President of Claritas Corporation, building the company to become the dominant first-generation provider of wealth metrics data solutions. In the early stages, he led the company’s development and commercialization of PRIZM, the nation’s first neighborhood lifestyle classification model. He later broadened the company’s offerings by developing numerous geodemographic targeted marketing systems for consumer marketers, including a neighborhood wealth estimation model for financial institutions. Mr. Barton left Claritas following its acquisition in the late 1980s by VNU (now Nielsen).

In the mid-1990s, Mr. Barton co-founded IXI Corporation, introducing the disruptive methodology that defined the second-generation wealth metrics solution that the financial industry uses today: a system for measuring neighborhood wealth by pooling and aggregating consumer deposit and investment data from the nation’s leading financial institutions. In the startup years, Mr. Barton led the development and consolidation of the company’s data provider network. He then focused primarily on developing database applications in customer wealth scoring and prospect generation. Mr. Barton retired from IXI in 2004 after serving for ten years as the company’s Chairman and CEO. IXI was acquired in 2009 by Equifax.

Over the last few years, and following a breakthrough in thinking, Mr. Barton has been developing a new approach to consumer data integration that has the potential to revolutionize the field of wealth metrics and power significant productivity gains for sales and marketing teams at retail financial institutions.